Public relations professionals develop, execute, and evaluate organizational communication strategies.
PR Network is an independent local organization for public relations professionals of the Quad Cities.
Thursday June 19, 2014
Social Media and the One Day Giving campaign
As online giving campaigns grow in popularity, fundraising and marketing professionals must learn how to adapt traditional tactics to find success online. This presentation will explore how a local non-profit utilized social media to acquire new donors and spur millennial giving during a 24 hour giving campaign.
Presented by Susan Horan, Director of Annual Giving, Augustana College
"Public sentiment is everything.
With public sentiment, nothing can fail;
without it, nothing can succeed."