Royal Neighbors of America

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After beginning her career in broadcast journalism, Amy has spent most of her career working in the non-profit marketing industry. In her current role, she serves as the Director of Philanthropy for Royal Neighbors of America, a fraternal life insurance organization headquartered in Rock Island, Illinois with a mission to empower women and their families. In this position, Amy manages more than $18 million in Social Good generated by Royal Neighbors and its members. 


Specifically, Amy enjoys exploring the world of corporate social responsibility (CSR) as a public relations and marketing strategy. She believes that CSR can pro-actively steward positive communication about an organization’s values and trust as a community partner.  


Amy received her bachelor’s degree in Radio/TV broadcasting and Journalism from St. Ambrose University and her master’s degree in Journalism from the University of Iowa. She recently received her certificate in Corporate Citizenship Management from Boston College. Amy also teaches Visual Communication at St. Ambrose University. Amy lives in Bettendorf with her husband Jason and her two children, Dylan and Olivia.

Amy's Session


As you build relationships with your audience and make communication decisions, we do our best to tailor our messages to meet the needs of the receiver. But, as professionals, we know it’s never enough. Messages are still not always received. 


No two people see the same thing, the same way. This session will explore your filters and biases, as well as those of your audience so you can better craft your PR strategies. You will be able to recognize confirmation bias in yourself and to observe them in your audience, and you will enhance your observation skills. Do you see what you want to see? Does this impact your PR approach? Find out in this session.  


Based on the book Visual Intelligence: Sharpen Your Perception, Change Your Life by Amy E. Herman.